The inaugural National Movie Awards on Blighty’s terrestrial web ITV got off to a flying start thanks to popular home turf wins for “Harry Potter and the Order of the Phoenix,” “Casino Royale” and “Hot Fuzz” and a healthy dose of star wattage.
Nominees in the new kudofest are the pics in each genre that have banked the most B.O. coin in Blighty between October and August. All awards were decided by public vote.
“Phoenix” was the big winner of the night, scooping three of the six prizes, including for family film.
There were also wins for “Phoenix” in both acting categories. Daniel Radcliffe collected the male performance nod, with more public votes than Daniel Craig, Johnny Depp and “Phoenix” co-star Rupert Grint. Emma Watson pocketed the female nod. Other contenders were Judi Dench, Keira Knightley and Eva Green.
The awards, held by the Thames at the Royal Festival Hall, drew big crowds eager to see talent from both sides of the pond walking the red carpet.
Those attending as either nominees or award presenters included Dench, Radcliffe, Helen Mirren, Simon Pegg, Ioan Gruffudd, Dustin Hoffman, Jamie Foxx, Christian Slater and Mischa Barton.
Edgar Wright’s spoof actioner “Hot Fuzz” bagged the comedy prize. Collecting the trophy, pic’s star Pegg joked, “It’s great to win the first award; now we can get drunk. Isn’t that why we are all here?”
Pegg has good reason to be in high spirits — his latest laffer, “Run, Fat Boy, Run,” had topped the Brit B.O. charts for three weekends.
Craig accepted the action/adventure kudos for “Casino Royale” via video link from Lithuania, where he is filming, but that did not satisfy presenter Foxx, who leaped into the front rows of the crowd to present Dench, who plays M in the Bond movies, with the trophy, joking, “I’ll give it to his boss.”
“The Simpsons Movie” bagged the animation nod, with Yeardley Smith, the voice of Lisa Simpson, taking the stage partly in character.
Resurgent boy band Take That kept the mood upbeat in the auditorium when they premiered their song “Rule the World,” featured in Matthew Vaughn’s fantasy epic “Stardust.”
A special recognition award was given jointly to Bond franchise producers Barbara Broccoli and Michael G. Wilson. Former 007 Roger Moore presented the award to the Eon duo, describing Broccoli as his “favorite Bond girl” ever.
The 90-minute awards show was followed by a VIP reception at the swanky Claridges hotel.
The kudofest produced by Indigo Television aired in primetime Saturday on ITV.