Pitt and Bing each pledged to match $5 million in contributions to the project, for a total of $10 million in matching funds.
Pitt, representing the Jolie-Pitt Foundation, appeared on a luncheon panel on energy and climate change. Angelina Jolie was scheduled to appear on a panel on world affairs later in the afternoon.
Pitt became a part-time resident of the Lower Ninth Ward after Hurricane Katrina, and started the Make It Right project to galvanize rebuilding efforts there.
Pitt and Bing’s pledge calls for the 150 single family homes, built in a “green” and sustainable model, with a “finance plan that ensures that residents who wish to return to the Lower Ninth Ward can do so without further financial hardship.” William McDonough & Partners will lead the design effort, with the idea of producing “high quality design and construction” while maintaining the community’s culture.
“We’re prepared to break ground by the end of the year, but we need your help,” Pitt said at the event, according to the HuffingtonPost. “We will match dollar for dollar any and every single contribution up to $10 million.”
Bing was not part of the panel but is attending the Clinton Global Initiative.
“The heart and soul of New Orleans, specifically the people of the Lower Ninth Ward, are paramount to this project,” Pitt said.
Others expected at this year’s event, in addition to a host of world leaders, tennis star Andre Agassi and media mogul Rupert Murdoch. This morning, Bill Clinton and Al Gore made a rare joint appearance at one of the panels.
Last night, the event hosted a screening of Dreamworks/Paramount’s “The Kite Runner” at the Sony Lincoln Center. Stacey Snider introduced the film.
Video of Pitt’s panel here.
In a session with reporters, Jolie said the amount being spent on the war in Iraq dwarfs the amount needed by UNICEF, the UN’s fund for children, and the UN High Commissioner for Refugees.
“The entire appeal equals about eight hours of current spending in Iraq. So just a few hours would send 150,000 children to school,” she said.
At the conference, she unveiled a $150 million program to help some one million children in various conflicts around the world.
Video of Clinton’s panel here.