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Q5v2730resized It’s not technically another chapter in the talk show campaign, but Bill Clinton appears on “The Martha Stewart Show” on Wednesday to a new “giving initiative” called MyCommitment.org.

The exposure, even on a lifestyle show, certainly helps.

Clinton’s visit will coincide with the Clinton Global Initiative meeting this week in New York, as well as the book tour for his new tome, “Giving.” The website will encourgae everday citizens to make commitments to take action in their local communities.

In fact, Stewart herself signed a pledge on air to “create a handbook that addresses how to care for the aging members of one’s family.” The plan is to offer the materials free of charge online.

Clinton naturally addressed the campaign — including what role he would have in a Hillary Clinton White House.

“…Hillary says, and I think she’s probably right about this, that my best use would probably be dealing with difficult, particular foreign issues and help to raise Americca’s standing in the world. But I’ll do whatever I’m asked to do.”

An audience member asked him what dish he’d like Stewart to make for him. “I’m going to get a failing grade from my heart doctor. Chicken enchiladas.”

Meanwhile, according to Ben Smith of The Politico, the Clintons are deftly navigating what can be treacherous media waters. He reports that the campaign managed to get an unflattering GQ story on the Clinton campaign spiked by threatening to revoke access to Bill Clinton for a planned cover story in December.

Writes Smith,

“The campaign’s transaction with GQ opens a curtain on the Clinton campaign’s hard-nosed media strategy, which is far closer in its unromantic view of the press to the campaigns of George W. Bush than to that of Bill Clinton’s free-wheeling 1992 campaign.

“The Clinton campaign is unique in its ability to provide cash value to the media, and particularly the celebrity-driven precincts of television and magazines. Bill Clinton is a favorite cover figure, because his face is viewed within the magazine industry as one that can move product.

“It’s a fact that gives the Clintons’ press aides a leverage more familiar to Hollywood publicists than even to her political rivals — less Mitt Romney and more Tom Cruise, whose publicists once required interviewers to sign a statement pledging not to write anything “derogatory” about the star.”

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