Microsoft links with Changhong

Duo to develop entertainment products

Microsoft announced a partnership deal Monday with Changhong, one of China’s biggest TV set makers, to jointly develop entertainment products linking TV and the Internet.

Microsoft will become a strategic investor in Changhong, buying just under 1% of its shares for about $12 million, Changhong said in a statement.

Deal is the latest sign of the Web’s growing importance for distributing movies and programming in the rapidly expanding Chinese market.

China has the world’s second-largest population of Internet users after the U.S., with 137 million people online. Its population of TV viewers is already the world’s biggest at 400 million.

More Biz

  • The Bureau French TV Show

    French Firm Federation Steps Into the U.S. Market

    Microsoft announced a partnership deal Monday with Changhong, one of China’s biggest TV set makers, to jointly develop entertainment products linking TV and the Internet. Microsoft will become a strategic investor in Changhong, buying just under 1% of its shares for about $12 million, Changhong said in a statement. Deal is the latest sign of […]

  • iQiyi Nasdaq Stock Exchange

    Chinese Video Streamer iQIYI Buys Game Developer Skymoons

    Microsoft announced a partnership deal Monday with Changhong, one of China’s biggest TV set makers, to jointly develop entertainment products linking TV and the Internet. Microsoft will become a strategic investor in Changhong, buying just under 1% of its shares for about $12 million, Changhong said in a statement. Deal is the latest sign of […]

  • Brian Roberts Sun Valley Conference

    Merger Mania Dominates Talk at Sun Valley Moguls' Confab

    Microsoft announced a partnership deal Monday with Changhong, one of China’s biggest TV set makers, to jointly develop entertainment products linking TV and the Internet. Microsoft will become a strategic investor in Changhong, buying just under 1% of its shares for about $12 million, Changhong said in a statement. Deal is the latest sign of […]

  • Discovery Extends CEO David Zaslav's Contract

    Discovery Extends CEO David Zaslav's Contract Through 2023

    Microsoft announced a partnership deal Monday with Changhong, one of China’s biggest TV set makers, to jointly develop entertainment products linking TV and the Internet. Microsoft will become a strategic investor in Changhong, buying just under 1% of its shares for about $12 million, Changhong said in a statement. Deal is the latest sign of […]

  • Sire Records Cofounder Seymour Stein Leaving

    Sire Records Co-Founder Seymour Stein Leaving Warner Music Group After Four Decades

    Microsoft announced a partnership deal Monday with Changhong, one of China’s biggest TV set makers, to jointly develop entertainment products linking TV and the Internet. Microsoft will become a strategic investor in Changhong, buying just under 1% of its shares for about $12 million, Changhong said in a statement. Deal is the latest sign of […]

  • Mark Zuckerberg

    Five Things We Learned From Mark Zuckerberg's Interview With Recode

    Microsoft announced a partnership deal Monday with Changhong, one of China’s biggest TV set makers, to jointly develop entertainment products linking TV and the Internet. Microsoft will become a strategic investor in Changhong, buying just under 1% of its shares for about $12 million, Changhong said in a statement. Deal is the latest sign of […]

  • Jay-Z Slams Philadelphia Mayor for Made

    Jay-Z Slams Philadelphia Mayor for Made in America Festival Move

    Microsoft announced a partnership deal Monday with Changhong, one of China’s biggest TV set makers, to jointly develop entertainment products linking TV and the Internet. Microsoft will become a strategic investor in Changhong, buying just under 1% of its shares for about $12 million, Changhong said in a statement. Deal is the latest sign of […]

More From Our Brands

Access exclusive content