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MCL, Shaw build Grand Cinema

Project budgeted at $12.8 million

HONG KONG—Multiplex Cinema (MCL) and Shaw Property Holdings are building Hong Kong’s biggest ever multiplex: The Grand Cinema.

The more than HK$100 million (US$12.8 million) project will have 12 screens and more than 1,600 seats.

Located at Elements, a high-end shopping mall at MTR’s Kowloon Station–a public-transport train stop–the multiplex is skedded for an Oct. 1 soft opening.

To help kickoff The Grand Cinema’s Infrasonic System, U.S. comic book artist and animator Pat Lee will make a 30-second CG animation to highlight the technology that allows some sounds to be felt but not heard. Lee has worked on “Spider-man” and “Transformers” comic series.

The cinema will be operated by MCL, which is the sister company to distrib Intercontinental. MCL currently operates three other cinema sites in Hong Kong: MCL JP Cinema in Causeway Bay, MCL Cinema Metro in Tseung Kwan O and MCL Kornhill Cinema in Taikoo.

Not only will the facility house theaters, but also a thematic restaurant, gallery, interactive zone and souvenir shop.

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