STOCKHOLM — Scandinavian major Nordisk Film has joined forces with leading lights of Danish comedy scene to set up multiplatform production house Respirator.
The company, headed by comedy performers Omar Marzouk, Chris D. Norgaard and Michael Pedersen, will produce content for all platforms, including cell phones and the Internet. It will target both the local and international market.
Nordisk will own 50.1% of Respirator, with Jacob Houlind, Nordisk Film’s general manager of Nordic TV, serving as chairman.
“The whole comedy area is experiencing rapid growth globally and the possibilities to combine genres are many. At the same time, comedy has great potential in relation to new platforms, as we have seen with ‘Borat,’ for instance,” Houlind said.
Some of Respirator’s projects are already up and running. Satire “Tjenesten,” a televised version of a radio show, is airing on Danish channel DR2.