MONTREAL – Canuck pubcaster CBC announced Friday that it is integrating all of its English-language services, including TV, radio and the Internet, and CBC-TV boss Richard Stursberg was given responsibility for all three services. He is upped to the newly-created position of executive vice-president of English-language services.
There will no longer be a vice-president for CBC Radio. Jane Chalmers recently announced she was retiring as veepee of CBC Radio. Jennifer McGuire, who was head of programming at CBC Radio, has been promoted to the new post of executive director of CBC Radio, reporting to Stursberg.
Radio-Canada, the French-language division of CBC, made similar changes to two years ago.
Stursberg said the changes will not have a radical impact on the TV networks – the main web CBC and the all-news outlet Newsworld – in the short term. But he said that TV, radio and the Internet site will now work much more closely together. He pointed to an upcoming TV production of “Othello” that will now also be broadcast on CBC Radio. He also noted that “Hockey Night in Canada”, the CBC’s Saturday-night hockey broadcast that tends to be the network’s ratings leader, already runs at the same time on cbc.ca.
“They gotta work, they gotta make sense,” said Stursberg, of the potential synergies between the services. “If it fits for all the platforms, then those will be projects we’ll want to explore. But we don’t want to force fit anything that will be untrue to the integrity of the different platforms.”