Pirates of the Caribbean

2007 Hot Property

Principals: Andy Mooney, chairman, Disney Consumer Products; Eva Steortz, VP of film franchise licensing, DCP

Licensees include: Zizzle and Mega Bloks for toys, Starlite for electronics

The story: Disney’s third “Pirates of the Caribbean” feature, “At World’s End,” is closing in on the billion-dollar mark at the global box office.

And on the merchandising side, Jack Sparrow action figures and other Zizzle toys got a major in-store promotional push at Wal-Mart and Toys R Us this spring, with the latest film installment adding new characters (Asian pirates Tai Huang and Sao Feng, just to name a few), ships, locations, and interactive game elements.

While “Pirates” stationary has sold well with tween girls, the brand’s core lubbers are boys ages 4 to 11. Meanwhile, collectors have even pillaged high-end deluxe action figures sold in Japan.

And many a beauty is smitten with actors Johnny Depp or Orlando Bloom, who take part in product development.

POV: “We have a very, very close working relationship with the studio, director and producer,” says Jim Fielding, exec VP, Disney Global retail sales and marketing. “We develop products simultaneously with the film, very tied to the story.”

More Scene

  • Demi MooreComedy Central's Roast of Bruce

    Demi Moore Appears as Surprise Guest at Bruce Willis' Comedy Central Roast

    Principals: Andy Mooney, chairman, Disney Consumer Products; Eva Steortz, VP of film franchise licensing, DCP Licensees include: Zizzle and Mega Bloks for toys, Starlite for electronics The story: Disney’s third “Pirates of the Caribbean” feature, “At World’s End,” is closing in on the billion-dollar mark at the global box office. And on the merchandising side, […]

  • Outfest Filmmakers Get Political, Issue Call

    Outfest Filmmakers Get Political, Issue Call to Action on Opening Night

    Principals: Andy Mooney, chairman, Disney Consumer Products; Eva Steortz, VP of film franchise licensing, DCP Licensees include: Zizzle and Mega Bloks for toys, Starlite for electronics The story: Disney’s third “Pirates of the Caribbean” feature, “At World’s End,” is closing in on the billion-dollar mark at the global box office. And on the merchandising side, […]

  • Bob Woodruff Foundation Acquires Veterans Org

    Bob Woodruff Foundation Acquires Veterans Org Got Your 6

    Principals: Andy Mooney, chairman, Disney Consumer Products; Eva Steortz, VP of film franchise licensing, DCP Licensees include: Zizzle and Mega Bloks for toys, Starlite for electronics The story: Disney’s third “Pirates of the Caribbean” feature, “At World’s End,” is closing in on the billion-dollar mark at the global box office. And on the merchandising side, […]

  • Tiffany HaddishTiffany Haddish at the Hollywood

    Tiffany Haddish on Future Career Plans, Taking Advice From Tyler Perry, Melissa McCarthy

    Principals: Andy Mooney, chairman, Disney Consumer Products; Eva Steortz, VP of film franchise licensing, DCP Licensees include: Zizzle and Mega Bloks for toys, Starlite for electronics The story: Disney’s third “Pirates of the Caribbean” feature, “At World’s End,” is closing in on the billion-dollar mark at the global box office. And on the merchandising side, […]

  • Vince Gilligan Carolyn Strauss Paley Center

    'Breaking Bad' Creator Vince Gilligan Suggests 'Maybe It's Time for Heroes Again' on TV

    Principals: Andy Mooney, chairman, Disney Consumer Products; Eva Steortz, VP of film franchise licensing, DCP Licensees include: Zizzle and Mega Bloks for toys, Starlite for electronics The story: Disney’s third “Pirates of the Caribbean” feature, “At World’s End,” is closing in on the billion-dollar mark at the global box office. And on the merchandising side, […]

  • Our Very Own Carlin McCullough

    Amanda Peet's New Play 'Our Very Own Carlin McCullough' Has a 'Game of Thrones' Connection

    Principals: Andy Mooney, chairman, Disney Consumer Products; Eva Steortz, VP of film franchise licensing, DCP Licensees include: Zizzle and Mega Bloks for toys, Starlite for electronics The story: Disney’s third “Pirates of the Caribbean” feature, “At World’s End,” is closing in on the billion-dollar mark at the global box office. And on the merchandising side, […]

  • Shirel Kozak, Billy Crystal, Marina Zenovich,

    Billy Crystal, Filmmakers Remember Robin Williams at 'Come Inside My Mind' Premiere

    Principals: Andy Mooney, chairman, Disney Consumer Products; Eva Steortz, VP of film franchise licensing, DCP Licensees include: Zizzle and Mega Bloks for toys, Starlite for electronics The story: Disney’s third “Pirates of the Caribbean” feature, “At World’s End,” is closing in on the billion-dollar mark at the global box office. And on the merchandising side, […]

More From Our Brands

Access exclusive content