Hilary Duff

2007 Hot Property

Principals: Hilary Duff and Susan Duff; Robert Thorne and Greg Redlitz at the Robert Thorne Co.; Tim Rothwell at IMG.

Licensees include: Elizabeth Arden, FAB/Starpoint, Horizon Group USA, Kids Headquarters Lantis Optical/Motive Eyewear, Mattel, the McCall Pattern Co., Multiprint, SG Footwear

The story: The former Disney Channel star – who has branched out into features and music – is now a star in the merchandising realm, largely because of her appeal to both tween and teen fan bases.

For merchandise, Duff turned to Thorne and Redlitz, who previously ran licensing for Mary-Kate and Ashley Olsen, to get into the fashion and fragrance arenas.

Last year, Mattel bowed the Barbie Red Carpet Hilary Duff Doll for the younger set.

But starting with fashions aimed at the tween market under the Stuff by Hilary Duff brand, Duff has successfully expanded her appeal into older markets. Key products include a fragrance called With Love … Hilary Duff from Elizabeth Arden and an upcoming line of teen fashions. Duff also has gotten into the DIY fashion arena, with fashion patterns from McCall’s and accessories made by Horizon. A line of junior fashions is due next year, as is a second fragrance with Elizabeth Arden.

POV: “She has proven a relevance for both (tween and teen) demographics, which supports her having a business for both demographics,” Thorne says.

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    Principals: Hilary Duff and Susan Duff; Robert Thorne and Greg Redlitz at the Robert Thorne Co.; Tim Rothwell at IMG. Licensees include: Elizabeth Arden, FAB/Starpoint, Horizon Group USA, Kids Headquarters Lantis Optical/Motive Eyewear, Mattel, the McCall Pattern Co., Multiprint, SG Footwear The story: The former Disney Channel star – who has branched out into features […]

  • 'The Sinner' film premiere

    Jessica Biel Closes Her Kid-Friendly Au Fudge Restaurant

    Principals: Hilary Duff and Susan Duff; Robert Thorne and Greg Redlitz at the Robert Thorne Co.; Tim Rothwell at IMG. Licensees include: Elizabeth Arden, FAB/Starpoint, Horizon Group USA, Kids Headquarters Lantis Optical/Motive Eyewear, Mattel, the McCall Pattern Co., Multiprint, SG Footwear The story: The former Disney Channel star – who has branched out into features […]

  • Comedy Converstion with L to R:

    Just for Laughs Festival Honors Tiffany Haddish, Hannah Gadsby, More

    Principals: Hilary Duff and Susan Duff; Robert Thorne and Greg Redlitz at the Robert Thorne Co.; Tim Rothwell at IMG. Licensees include: Elizabeth Arden, FAB/Starpoint, Horizon Group USA, Kids Headquarters Lantis Optical/Motive Eyewear, Mattel, the McCall Pattern Co., Multiprint, SG Footwear The story: The former Disney Channel star – who has branched out into features […]

  • Paul Krassner Memoir Illustration

    Paul Krassner on Resisting With Humor

    Principals: Hilary Duff and Susan Duff; Robert Thorne and Greg Redlitz at the Robert Thorne Co.; Tim Rothwell at IMG. Licensees include: Elizabeth Arden, FAB/Starpoint, Horizon Group USA, Kids Headquarters Lantis Optical/Motive Eyewear, Mattel, the McCall Pattern Co., Multiprint, SG Footwear The story: The former Disney Channel star – who has branched out into features […]

  • Just for Laughs Festival Montreal

    Just for Laughs Festival Is the Coachella of Comedy

    Principals: Hilary Duff and Susan Duff; Robert Thorne and Greg Redlitz at the Robert Thorne Co.; Tim Rothwell at IMG. Licensees include: Elizabeth Arden, FAB/Starpoint, Horizon Group USA, Kids Headquarters Lantis Optical/Motive Eyewear, Mattel, the McCall Pattern Co., Multiprint, SG Footwear The story: The former Disney Channel star – who has branched out into features […]

  • National Comedy Center Set To Open

    National Comedy Center Set To Open During Lucille Ball Fest

    Principals: Hilary Duff and Susan Duff; Robert Thorne and Greg Redlitz at the Robert Thorne Co.; Tim Rothwell at IMG. Licensees include: Elizabeth Arden, FAB/Starpoint, Horizon Group USA, Kids Headquarters Lantis Optical/Motive Eyewear, Mattel, the McCall Pattern Co., Multiprint, SG Footwear The story: The former Disney Channel star – who has branched out into features […]

  • Carter Hudson, John Singleton, Angela LewisFX's

    John Singleton on Disney-Fox Deal: 'You Gotta Let FX Be What It Is'

    Principals: Hilary Duff and Susan Duff; Robert Thorne and Greg Redlitz at the Robert Thorne Co.; Tim Rothwell at IMG. Licensees include: Elizabeth Arden, FAB/Starpoint, Horizon Group USA, Kids Headquarters Lantis Optical/Motive Eyewear, Mattel, the McCall Pattern Co., Multiprint, SG Footwear The story: The former Disney Channel star – who has branched out into features […]

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