CBS screening ‘Nation’ for schools

Network to market series to students, teachers

CBS is taking its marketing message for “Kid Nation” directly to the show’s target audience: kids.

Without fanfare, net has set up screenings of its controversial reality show at a number of elementary schools around the country. Students, parents and teachers have been invited to screenings set up by local CBS stations in major markets such as Miami, Philadelphia, Chicago, Boston and Denver.

Net is exposing the show to potential viewers even though it’s decided against making copies of the first episode of “Kid Nation” available to crix. It’s not uncommon for nets to withhold review copies of reality shows, going all the way back to the Eye’s decision against mailing tapes of “Survivor” to journos back in 2000.

But by screening the show for kiddie crix, CBS is bypassing traditional media in an effort to build positive buzz. And by linking those screenings to its local stations, the Eye has given those outlets a good excuse to do news stories on the screenings — further hyping the show.

“Kid Nation” debuts Wednesday.

More TV

  • LEGION -- "Chapter 10" - Season

    'Legion': Jeph Loeb, Nathaniel Halpern Talk 'X-Men' Universe Connections

    CBS is taking its marketing message for “Kid Nation” directly to the show’s target audience: kids. Without fanfare, net has set up screenings of its controversial reality show at a number of elementary schools around the country. Students, parents and teachers have been invited to screenings set up by local CBS stations in major markets […]

  • JD Pardo Mayans MC

    ‘Mayans MC’ Creator Kurt Sutter Reveals How He Cast Series Lead JD Pardo

    CBS is taking its marketing message for “Kid Nation” directly to the show’s target audience: kids. Without fanfare, net has set up screenings of its controversial reality show at a number of elementary schools around the country. Students, parents and teachers have been invited to screenings set up by local CBS stations in major markets […]

  • Exclusive - All AroundMandatory Credit: Photo

    Nicole Maines on Why the ScarJo Casting Controversy Matters

    CBS is taking its marketing message for “Kid Nation” directly to the show’s target audience: kids. Without fanfare, net has set up screenings of its controversial reality show at a number of elementary schools around the country. Students, parents and teachers have been invited to screenings set up by local CBS stations in major markets […]

  • No Merchandising. Editorial Use Only. No

    Elmarie Wendel, '3rd Rock From the Sun' Actress, Dies at 89

    CBS is taking its marketing message for “Kid Nation” directly to the show’s target audience: kids. Without fanfare, net has set up screenings of its controversial reality show at a number of elementary schools around the country. Students, parents and teachers have been invited to screenings set up by local CBS stations in major markets […]

  • Gabrielle Carteris

    SAG-AFTRA Board Approves Deals on Non-Primetime TV, Telemundo

    CBS is taking its marketing message for “Kid Nation” directly to the show’s target audience: kids. Without fanfare, net has set up screenings of its controversial reality show at a number of elementary schools around the country. Students, parents and teachers have been invited to screenings set up by local CBS stations in major markets […]

  • Issa Rae, Natasha Rothwell and Yvonne

    'Insecure' Season 3 to Introduce New 'Timely' Show Within The Show

    CBS is taking its marketing message for “Kid Nation” directly to the show’s target audience: kids. Without fanfare, net has set up screenings of its controversial reality show at a number of elementary schools around the country. Students, parents and teachers have been invited to screenings set up by local CBS stations in major markets […]

More From Our Brands

Access exclusive content