You will be redirected back to your article in seconds

Star India calls on cell phone co.

Asian News Corp. division pacts with Airtel

HONG KONG — Star India, part of News Corp.’s Asian entertainment group, has struck a two-year deal with cell phone firm Airtel.

As well as agreeing advertising at inflation-proofed rates, the two have committed to new music promotions and to develop interactive services.

Move is seen as a sign of the increasing competition within the Indian TV sector and the fast-growing power of the country’s cell phone providers. It is estimated that Indian phone companies signed up 8.5 million new subscribers last month.

Next year is expected to see debut of two satellite TV platforms backed by rival congloms — Reliance and Bharti — each with massive phone interests.

More Biz

  • Eric Heisserer

    Patric Verrone, Eric Heisserer Seeking Writers Guild of America West Board Seats

    HONG KONG — Star India, part of News Corp.’s Asian entertainment group, has struck a two-year deal with cell phone firm Airtel. As well as agreeing advertising at inflation-proofed rates, the two have committed to new music promotions and to develop interactive services. Move is seen as a sign of the increasing competition within the […]

  • Marshmello Signs Publishing Deal With Kobalt

    Marshmello Signs Publishing Deal With Kobalt

    HONG KONG — Star India, part of News Corp.’s Asian entertainment group, has struck a two-year deal with cell phone firm Airtel. As well as agreeing advertising at inflation-proofed rates, the two have committed to new music promotions and to develop interactive services. Move is seen as a sign of the increasing competition within the […]

  • Jon Hendry New Mexico Film Union

    New Mexico Ex-IATSE Official Accused of Sexual Harassment Still Casts Long Shadow

    HONG KONG — Star India, part of News Corp.’s Asian entertainment group, has struck a two-year deal with cell phone firm Airtel. As well as agreeing advertising at inflation-proofed rates, the two have committed to new music promotions and to develop interactive services. Move is seen as a sign of the increasing competition within the […]

  • Remembering Prince

    Prince Estate Calls Heirs' Bid to Scuttle Tidal Deal 'Meritless'

    HONG KONG — Star India, part of News Corp.’s Asian entertainment group, has struck a two-year deal with cell phone firm Airtel. As well as agreeing advertising at inflation-proofed rates, the two have committed to new music promotions and to develop interactive services. Move is seen as a sign of the increasing competition within the […]

More From Our Brands

Access exclusive content