You will be redirected back to your article in seconds

Tom’s Mission Incredible

“I’ve never seen anything like it before.” It was an unsolicited comment from someone who has seen ’em all. He’s Paul Bloch, co-chairman of Rogers and Cowan. One of their clients he personally oversees is Tom Cruise.

Bloch and I had been with the star trio of Sylvester Stallone, Bruce Willis and Arnold Schwarzenegger through the Planet Hollywood premieres in New York, London, Minneapolis, Las Vegas, and Hong Kong. We watched the trio bound into crowds of thousands of fans, signing autographs, giving away Planet Hollywood caps, t-shirts, etc. We’d seen them bound across Hollywood Blvd. at Grauman’s Chinese to deliver goods to the fans on the other side of the street.  But nothing was like this.

Bloch was with Cruise on Thursday night at the Chinese for what was called “the fans premiere.” The mission had started in Rome with Cruise atop cars welcoming the fans in Paris from the scaffolding of the Eiffel Tower. It then went to New York to three theaters. One of the theaters was the the Magic Johnson Theater, where he was joined by his 11-year-old son, Connor. And then it was home to L.A., Katie Holmes, baby Suri — and Grauman’s Chinese theater for the “fans premiere.”

Paramount had already had a special premiere on Tuesday at the Dome in Hollywood— we were in the overflow crowd which was quickly led into an adjoining, comfortable theater. The consensus: its one helluva movie. We wondered how Tom lived through it — special effects and stunt men notwithstanding. He’ll have a tough time in matching excitement for “Mission Impossible IV.” 

More Voices

  • Hollywood Safe Workplace

    Why Hollywood Needs to Lead the Way in Showing How to Create a Safer Workplace

    “I’ve never seen anything like it before.” It was an unsolicited comment from someone who has seen ’em all. He’s Paul Bloch, co-chairman of Rogers and Cowan. One of their clients he personally oversees is Tom Cruise. Bloch and I had been with the star trio of Sylvester Stallone, Bruce Willis and Arnold Schwarzenegger through […]

  • Seven Seconds

    Fighting the Racial Bias at the Core of Hollywood’s Cop Shows (Guest Column)

    “I’ve never seen anything like it before.” It was an unsolicited comment from someone who has seen ’em all. He’s Paul Bloch, co-chairman of Rogers and Cowan. One of their clients he personally oversees is Tom Cruise. Bloch and I had been with the star trio of Sylvester Stallone, Bruce Willis and Arnold Schwarzenegger through […]

  • Harvey Weinstein Trial

    Column: Documentarian Barry Avrich Ponders Whether Harvey Weinstein Will Be Convicted

    “I’ve never seen anything like it before.” It was an unsolicited comment from someone who has seen ’em all. He’s Paul Bloch, co-chairman of Rogers and Cowan. One of their clients he personally oversees is Tom Cruise. Bloch and I had been with the star trio of Sylvester Stallone, Bruce Willis and Arnold Schwarzenegger through […]

  • Janet Mock Pose

    'Pose' Writer Janet Mock on Making History With Trans Storytelling (Guest Column)

    “I’ve never seen anything like it before.” It was an unsolicited comment from someone who has seen ’em all. He’s Paul Bloch, co-chairman of Rogers and Cowan. One of their clients he personally oversees is Tom Cruise. Bloch and I had been with the star trio of Sylvester Stallone, Bruce Willis and Arnold Schwarzenegger through […]

  • Tony Awards Sightlines Column

    How to Produce the Tony Awards: 5 Unsolicited Tips

    “I’ve never seen anything like it before.” It was an unsolicited comment from someone who has seen ’em all. He’s Paul Bloch, co-chairman of Rogers and Cowan. One of their clients he personally oversees is Tom Cruise. Bloch and I had been with the star trio of Sylvester Stallone, Bruce Willis and Arnold Schwarzenegger through […]

  • Under the Silver Lake

    Cannes 2018's Hidden Thrill: The Opportunity to Find New Voices

    “I’ve never seen anything like it before.” It was an unsolicited comment from someone who has seen ’em all. He’s Paul Bloch, co-chairman of Rogers and Cowan. One of their clients he personally oversees is Tom Cruise. Bloch and I had been with the star trio of Sylvester Stallone, Bruce Willis and Arnold Schwarzenegger through […]

More From Our Brands

Access exclusive content