VH1 adds 1.4 mil aud with DirecTV

World Brief

VH1 launched its signal on DirecTV Latin America on Monday, adding the satcaster’s 1.4 million subs to its current reach of 9.7 million households in the region.

Move comes a month after the network celebrated its second anniversary in the region, where it has become the fastest-growing analog channel in pay TV history there.

With the launch of VH1 on DirecTV, the network reaches a penetration of 83% of pay TV homes in Argentina and 84% of such homes in Venezuela; it soon will expand to Chile.

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