BARCELONA — The Barcelona arm of Spanish pubcaster TVE is throwing its weight behind the production of tyke shows, co-producing no fewer than 16 children’s skeins.
Productions in which TVE’s center at Sant Cugat is taking equity will include BRB’s superboy series “Iron Kid”; preschool “Dougie in Disguise” from Neptuno Films; the Cromosoma-produced “Asha,” a toon series based on the true life story of Asha Miro, an Indian woman living in Barcelona; and “Edebits,” about a girl who lives on an Antarctic research base, produced by Red Mouse.
Some of these toon series have already moved into production. Total TVE production investment runs at Euros 16 million ($21.1 million).
“The finance builds on a policy we initiated three years ago, including a dedicated DDT channel for children, Clan TVE,” TVE children programs director Eladio Jareno explained.
The investment reflects TVE’s policy of decentralizing production away from its Madrid base. Cromosoma, Neptuno and Red Mouse are all based in Barcelona.
Also, the new financing line is a reply to sometimes bitter criticism voiced by Spain’s toon series makers that TVE isn’t supporting them enough.
TVE’s seen success in Spain with the Zinkia/Granada Intl.-produced “Pocoyo” and Emmy-nommed “The Lunnis” puppets show, TVE’s biggest money-spinning export.
As opposed to TVE’s previous policy of pre-buys, co-production allows TVE to hike the value of its financing deals with indies, and see more of an upside on hit series.