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TV One ponies up for WB laffer slate

Net buys catalog including 'Us,' 'Eve'

TV One has put together the biggest programming deal in its 28-year history, buying a catalog of series and movies from Warner Bros. Domestic Cable Distribution led by “All of Us” and “Eve,” two current UPN sitcoms.

Rose Catherine Pinkney, executive VP of programming and production for TV One, said the deal for basic-cable rights to “All of Us” and “Eve” represents the first time the network has bought TV series currently running on a broadcast network.

TV One, a network geared to black viewers, has bought such Warner Bros. theatricals as “The Color Purple,” “Malcolm X,” “Lean on Me,” “Round Midnight,” “Rosewood,” “New Jack City,” “Uptown Saturday Night,” “Purple Rain” and the original “Shaft.”

The deal includes renewal of two sitcoms that have found an audience on TV One, “Martin” and “Roc.” Other series that TV One has bought include “Living Single,” “For Your Love,” “The Parent ‘Hood,” “Wanda at Large,” “All About the Andersons,” “Fastlane” and “A Man Called Hawk.”

TV One reaches more than 28.4 million households, offering what it calls “a broad range of lifestyle- and entertainment-oriented” programming aimed at “adult African-American viewers.”

Eric Frankel, president of domestic-cable distribution, was the point person for Warner Bros. on the deal.

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