RIO DE JANEIRO — Turner Intl. do Brasil will distribute Brazil’s extreme sports channel Woohoo, the first time a U.S. firm has included a local net in its portfolio.
Turner will negotiate the Portuguese-language channel’s carriage with local and international pay TV operators, sell ads and run marketing campaigns to promote the channel.
The other nets in Turner’s portfolio in Brazil are CNN Intl., CNN en Español, TNT, TCM Classic Hollywood, Cartoon Network and Boomerang.
Rio-based Woohoo launched in May and has about 165,000 subs in small pay TV operations around the country.
Woohoo is the result of more than 20 years of experience of founders Antonio Ricardo and Ricardo Bocao in the production of surfing TV shows for local nets.
Their production company, Woohoo Filmes, made the 2004 feature “Fabio fabuloso,” a surfing doc that won the aud doc prize in the Rio Intl. Film Festival.
“We have always wanted to have our own channel,” Ricardo says. “The opportunity came up when U.S. investment fund Halland Enterprises agreed to invest $15 million in the project. They are our partners in Woohoo.”
Woohoo, which has a team of 50 staffers in Rio, produces 95% of its programming.