Talkshows were hot in the week ended Nov. 5, which included the first two weekdays and first weekend of the sweep.
The top six talkers all moved higher week to week with four of the six hitting new season highs.
“The Oprah Winfrey Show” jumped 12% from the week prior to a season high of 7.7, while “The Dr. Phil Show,” which had its best week since May, scored a season high of 5.3, up 6% week to week.
In third place, “Live With Regis and Kelly” was up 3% to new season high of 3.5, while “The Maury Povich Show” was up 4% to a season high of 2.4.
“The Ellen DeGeneres Show” jumped 11% to a 2.1 and “The Montel Williams Show” gained 6% to a 1.7.
Compared with this time last year, all talkers were down except “Oprah,” which was up 5% year to year, and “Dr. Phil,” which was even.
Meanwhile, the rookie talkshow race was a runaway for “The Rachael Ray Show,” which stayed firm at a 2.0.
“The Dr. Keith Ablow Show” was a distant second, unchanged at a 1.0, while “The Greg Behrendt Show” dropped 11% to a 0.8. “The Megan Mullally Show,” which was unchanged, also averaged a 0.8.
Elsewhere “Who Wants to Be a Millionaire” had the biggest increase year to year in all of firstrun for the seventh week in a row. This included one week in which it was tied for No. 1 with “Entertainment Tonight.” “Millionaire” was up 13% year to year and up 3% week to week to a 3.4.
Most newsmagazines were quiet after a recent run-up. “The Insider” was the only magazine to move up week to week, gaining 4% to a 2.6. “ET” was the only show in the genre up from last year, gaining 2% while holding steady week to week at 5.4.
Court shows were mostly lower, although leader “Judge Judy” was up 4% for the week and year to a season high of 4.8.