The majority of daytime syndicated shows experienced lackluster ratings during the week ended Feb. 19, mainly due to competition from the first full week of Winter Olympics broadcast coverage on NBC affiliate stations.
Among the daytime talkshows, only “The Tony Danza Show” saw its ratings rise.
Talker, which has not yet been renewed, was able to buck the down trend with a 9% increase to a 1.2 despite weeklong preemptions in a few large markets including Detroit. “Danza” ratings were up on his Feb. 17 show with Kathie Lee Gifford, which averaged a 1.4, up 36% from the prior week.
“Montel Williams” equaled its lowest rating since the show began in 1992, falling 18% to a 1.8 and sinking 28% from last year for the biggest year-to-year decline of any talker that week. “Montel” lost five metered markets due to the Olympics, although none were in the top 20.
No. 1 talker “The Oprah Winfrey Show” fell to its lowest ratings in the past five weeks, slipping 12% to a 6.9 and dropping 16% year to year. “Oprah” was preempted in four metered markets, although none in the top 20.
“Dr. Phil” had only one Olympic preemption, in Baltimore, but was nonetheless down 9% to a 5.3 and down 5% from last year.
“Live With Regis and Kelly” was down 3% to a 3.6 after being displaced in a number of midsized markets and held even with last year. “Maury” was also down 3%, to a 2.9, and fell 9% from last year even though the show didn’t lose any markets.
“The Ellen DeGeneres Show” did well to lose only 4% and fall to a 2.5 after preemptions in 14 metered markets. “Ellen” gained 9% year on year –the biggest improvement of any talker.
Rookie talkers “Martha” and “Tyra” drew a 1.8 and a 1.7, respectively, holding even as each show lost three markets.
Most courtshows continued their recent down trend, with four of the top five showing year-to-year erosion.
“Judge Judy” slipped to its lowest rating in seven weeks, dropping 6% to a 4.8 and losing 9% year to year. Skein was preempted in Pittsburgh and Cincinnati. “People’s Court” was down 3% to a 2.9 but was up 7% from last year even though it lost three midsized markets.
None of the other gavelers lost metered markets.
“Divorce Court” was generally unaffected by the Games, losing only Jacksonville, Fla., and was up 4% to a 2.8 although down 3% year to year.
“Judge Joe Brown” fell to its lowest ratings in eight weeks, down 6% to a 3.1 and plunged 14% from last year. “Judge Mathis” slipped to a 2.5, down 4% for the week. “Judge Hatchet” was unchanged both week to week and year to year at a 2.0.
Rookie gaveler “Judge Alex” was unchanged at a 2.3.