Syndie ratings hit by post-sweep blahs

Average daytime broadcast viewing fell by 92,000

The first full week after the May sweep, the week ending June 4, saw ratings decline across the syndicated lineup, as expected following the end of a ratings period.

Average daytime broadcast viewing fell by 92,000 households from the week before, as many people gave up television viewing on Memorial Day, May 29.

The biggest gainer among talkshows was “Live With Regis & Kelly,” which hit its highest ratings in 12 weeks, bucking the general downtrend with a 9% increase week-to-week, with a 3.5 holding steady with year-ago ratings.

The gain was fueled by an appearance by Jennifer Aniston on Memorial Day, which scored a 2.9, up 22% from a week earlier.

The only two talkers to finish ahead of “Live” both were lower week-to-week. “Oprah” dropped to a 5.9, down 11% both week-to-week and year-to-year, while “Dr. Phil” fell 7% to a 5.0, although the skein was up 2% from last year.

Rounding out the top five talkers were “Maury,” which was unchanged at a 2.5 but down 14% year-to-year, and “The Ellen DeGeneres Show,” which was down 5% to a 2.1 but up 5% over last year.

Elsewhere, four of the top seven off-net sitcoms sank to their worst levels of the season. Leader “Everybody Loves Raymond” skidded to its second new season low in the past two weeks, falling to a 5.0, down 6% for the week and down 12% year-to-year.

“Seinfeld” tumbled to a new low of 4.7, down 8% on the week and down 15% from last year. “Friends” slipped to a 4.2, down 5% week-to-week and down 9% year-to-year. “That ’70s Show” was unchanged at a 3.7 and up 28% from last year thanks to adding a cable run. “Malcolm in the Middle” plunged to a new season low of 2.3, down 12% for the week and 23% for the year. “The King of Queens” landed at a new season low of 2.2, off 4% from the week prior and down 12% year-to-year.

All the magazine shows either held even with last year or scored increases despite minor week-to-week losses for some.

Top mag “Entertainment Tonight,” at a 4.5, dropped 4% for the week but was up 2% from last year. “Inside Edition” was down 3% week-to-week to a 3.2, although it was up 3% from last year. “The Insider,” in third place with a 2.5, was one of only two magazines not to decline, holding steady both week-to-week and year-to-year. “Extra,” in fifth place, also was stable with a 2.1. Meanwhile, fourth-place “Access Hollywood” fell 4% to a 2.4, although it was up 14% from the same week last year.

Among gavelers, “Judge Judy” was down 2% for the week and down 4% from last year at a 4.6, while “Judge Joe Brown” came in second at a 3.1, up 3% for the week and flat year-to-year.

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