Ratings for most syndicated shows declined slightly in the week ended March 12, as heavy advertising and promotion dried up following the end of the February sweep.
Although many shows took breathers and went into repeats, most of the magazine shows remained at their high sweep levels or did even better thanks to post-Oscars coverage on March 6.
“Entertainment Tonight” was the big draw with a 5.6 rating, up 4% for the week and 2% over last year. Its show featuring Oscar coverage was up 17% from the prior week to a 6.3.
“Inside Edition” was up 3% for the week to a 3.7 and even with last year. Skein’s March 6 rating was up 6% week-to-week to a 3.8.
“The Insider” held even with the prior week and was up 7% from last year to a 2.9 after scoring a 3.1 for its post-Oscar coverage. That show was up 7% from the previous Monday.
“Access Hollywood” held steady week-to-week at a 2.7 and was up 8% from last year. Its Oscar coverage earned a 2.9, up 7% from the previous Monday.
“Extra” held even for the week at a 2.4 and was up 9% from last year. Oscar show drew a 2.6, up 8% from the week prior.
In daytime, only two of the 11 talkers improved week-to-week. “Live With Regis and Kelly” posted the biggest percentage increase, up 6% to a 3.6, and held steady with last year. “Live” ratings were driven by the 3.8 it received for the March 6 episode, which featured ice skating and an interview with “Skating With Celebrities” winners Kristy Swanson and Lloyd Eisler.
Only other yakker to improve was “Oprah,” the genre leader, which was up 4% week-to-week and year-to-year to a 7.3.
No. 2 talker “Dr. Phil” was down 4% to a 5.3 and down 12% from last year.
“Maury” went unchanged at a 2.8 and was down 7% year-to-year, while “The Ellen DeGeneres Show” rounded out the top five with a 2.4, unchanged week-to-week but up 4% year-to-year.
Gameshows all were down by single digits except for “Who Wants to Be a Millionaire,” which held steady at 3.4 and dipped just 3% year-to-year.
Top gamer “Wheel of Fortune” was down 2% to a 9.0 and down 6% year-to-year, while “Jeopardy” was down 1% to a 7.3 and down 10% year-to-year.
“Family Feud” was down 5% week-to-week and year-to-year to a 2.1.
Among courtshows, only one, “Judge Mathis,” saw higher ratings. “Mathis,” which gained 4% to a 2.5, was down 4% from last year.
“The People’s Court” was unchanged at a 2.9, up 7% from last year.