Miami-based radio company Spanish Broadcasting System (SBS) launched its first TV station Wednesday with a programming lineup that includes a show built around radio hit “El Vacilon.”
Mega TV Channel 22 (WSBS-TV), acquired by SBS last year, will serve the South Florida market, targeting Hispanic viewers 18-49.
SBS aims to leverage its radio content to expand further into television and will seek to distribute its TV shows to other stations around the country.
Miami radio personalities Enrique Santos and Joe Ferrero, who starred in the film version of “El Vacilon,” will host a half-hour comedy skein Mondays-Thursdays at 9:30 p.m. (The New York-based radio show features different hosts.)
Former Cosmo TV Group executive Cynthia Hudson Fernandez joined SBS in January in the new post of exec VP-chief creative officer. She oversees Mega TV and program licensing and is charged with expanding the SBS new-media unit, which includes more than a dozen local radio station Web sites, main portal Lamusica.com and new site Mega.tv.
Another radio duo, Javier Ceriani and Omar Moynelo, will appear on the small screen in the hourlong “Zona Cero,” a variety show airing weeknights at 10.
Original programs include weekday two-hour interactive music request show “La Musica.com,” reality dance competish “Dimelo Bailando” and concerts.
In addition to films, Mega TV will broadcast the Colombian adaptation of laffer “The Nanny.”
SBS owns and operates 20 radio stations in New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. It produces live concerts and events throughout the U.S. and Puerto Rico.