Plum TV, the small lifestyle network that caters to the affluent, received a $20 million investment this week and plans to expand to Sun Valley, Idaho, and Miami next year.
Investment comes from the Kraft Group, Ackerley Partners and the Rapture Fund, led by hedge fund manager James Pallotta, and the Pilot Group, led by former AOL prexy Bob Pittman.
They now join the investor ranks that include former Viacom CEO Tom Freston, musician-writer Jimmy Buffett, Island Records founder Chris Blackwell and designer Kate Spade.
Scott, the co-founder of Nantucket Nectars, launched Plum TV in 2002 after buying Nantucket TV channel 22 in 2002. Since then, Plum has expanded to other ritzy resort markets including the Hamptons, Martha’s Vineyard, Vail, Aspen and Telluride.