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MADRID — Spain’s main cable TV operator, tripleplay telco ONO, has bulwarked kids content on its video-on-demand service OJO, taking 60 episodes of pre-school skein “Fimbles,” and 60 new segs of both “Teletubbies” and “Tweenies” from BBC Worldwide.

BBC Worldwide has also relicensed 30 episodes of “Tweenies” and “Teletubbies” to ONO.

After live soccer and first-run movies, kids programming is one of the major attractions of pay TV for Span-iards.

While technology prevents Sogecable satcaster Digital Plus from offering true VOD rather than pay-per-view, VOD is an important competitive advantage for rival pay TV players ONO and telco rival Telefonica, which operates a VOD service via its Internet broadband TV service Imagenio.

Launched in March, Ojo had seen 450,000 clients by late August, said ONO sources.