More than 130 media companies in 69 countries are expanding their commitments to tackling the AIDS epidemic but action is still needed to increase momentum.
Data is according to a report set to be presented today to the UN’s 2006 High-Level Meeting on AIDS by MTV Networks Intl. prexy Bill Roedy.
Roedy is presenting at the UN’s headquarters as chair of the Global Media AIDS Initiative, a campaign established in 2004 by UNAIDS and the Kaiser Family Foundation.
The Kaiser Foundation has partnered with U.S. companies for more than 10 years, including the formation of the GMAI, but recent programs include: Know HIV/AIDS, a joint venture with CBS Corp. and Viacom; think: hiv, with MTV; Rap it Up, with cabler BET; and Enterate, with Univision.
“If education is currently the only vaccine available to us, then the global media industry has in its hands the means to deliver that vaccine,” said Roedy.