MEXICO CITY — After two years in the making, 2006 will test MTV Intl.’s commitment to original programming produced for global auds.
MTV Intl. will bow this year its first slate of original productions designed to play across international markets, such as youth street-culture skein “Barrio 19,” now in production and set to begin airing in late April.
“Barrio 19” — barrio means neighborhood in Spanish — is set in a different world capital each episode and follows the extreme pastimes of teens, from wok races down tenement stairs in Japan to graffiti artists in Mexico.
“There is very little talk, we just let the kids do their thing and put it with a great music soundtrack,” said Richard Godfrey, senior VP of production, operations & development at MTVNI.
Between U.S. productions such as “Pimp My Ride” and made-for-local-market shows like dating game “Dismissed,” Godfrey said feevee felt there was room for a “third way” — programming from outside the American perspective.
This year global arm also will roll out dating skein “Senseless,” where singles fumble in the dark to find partners using the other four senses to pick their match, and “Virgin Diaries,” produced by U.K. production house Tiger Aspect, which follows a teen who is deciding if now is the right time to start having sex.
Godfrey said MTV Intl. is working with Endemol on several projects.
Late last year, MTV bowed “Gol,” produced by German production company Tresor. Reality skein capitalizes on World Cup soccer fever, following lower-tier players as they wait to find out if they will play with their national teams this summer in Germany.