Mart effort spurs Brits

New sales initiative pays off

LONDON — British independent TV producers estimate they generated business worth more than £7 million ($13 million) as a result of a sales initiative launched at last month’s Mipcom trade show in Cannes.

The 33 producers based at the first U.K. Indies pavilion, a joint venture of producers lobby group Pact and the U.K. government, were able to meet and develop relationships with a range of potential clients.

These included international broadcasters, co-production partners, DVD labels and distributors.

“The U.K. Indies pavilion was a great success. Not only did it do its job as an incubator for small U.K. producers keen to gain a greater understanding of the demands of producing for the international marketplace, it generated revenue for the U.K. too,” said Pact CEO John McVay. “Conversations are already under way for a U.K. Indies pavilion at Mip TV, and we hope it will become a regular fixture in the Palais.”

According to Daily Variety corporate sibling Reed Midem, which runs Mipcom, 12,509 TV professionals attended the sales fest from 98 countries.

More TV

  • French fans wave their national flag

    World Cup Final Scores Record Ratings in Tournament Champion France

    LONDON — British independent TV producers estimate they generated business worth more than £7 million ($13 million) as a result of a sales initiative launched at last month’s Mipcom trade show in Cannes. The 33 producers based at the first U.K. Indies pavilion, a joint venture of producers lobby group Pact and the U.K. government, […]

  • 'The Crown': Netflix Releases First Look

    'The Crown': Netflix Releases First Look at Olivia Colman as the Queen

    LONDON — British independent TV producers estimate they generated business worth more than £7 million ($13 million) as a result of a sales initiative launched at last month’s Mipcom trade show in Cannes. The 33 producers based at the first U.K. Indies pavilion, a joint venture of producers lobby group Pact and the U.K. government, […]

  • France fans with painted facesFrance v

    France Celebrates Soccer World Cup Triumph

    LONDON — British independent TV producers estimate they generated business worth more than £7 million ($13 million) as a result of a sales initiative launched at last month’s Mipcom trade show in Cannes. The 33 producers based at the first U.K. Indies pavilion, a joint venture of producers lobby group Pact and the U.K. government, […]

  • France goalkeeper Hugo Lloris catches the

    France vs Croatia World Cup Live Stream: How to Watch

    LONDON — British independent TV producers estimate they generated business worth more than £7 million ($13 million) as a result of a sales initiative launched at last month’s Mipcom trade show in Cannes. The 33 producers based at the first U.K. Indies pavilion, a joint venture of producers lobby group Pact and the U.K. government, […]

  • Who Is America Review

    TV Review: Sacha Baron Cohen's 'Who Is America?'

    LONDON — British independent TV producers estimate they generated business worth more than £7 million ($13 million) as a result of a sales initiative launched at last month’s Mipcom trade show in Cannes. The 33 producers based at the first U.K. Indies pavilion, a joint venture of producers lobby group Pact and the U.K. government, […]

  • Ricky Martin Versace American Crime Story

    Ricky Martin Signs With Maverick Management

    LONDON — British independent TV producers estimate they generated business worth more than £7 million ($13 million) as a result of a sales initiative launched at last month’s Mipcom trade show in Cannes. The 33 producers based at the first U.K. Indies pavilion, a joint venture of producers lobby group Pact and the U.K. government, […]

More From Our Brands

Access exclusive content