KTLA plays name game

Telecast has prompted questions about journalistic ethics

KTLA has renamed its breakfastcast, which will be known as “The KTLA Morning Show” starting next week.

Launched 15 years ago as “KTLA Morning News,” telecast has prompted questions about journalistic ethics (as well as whether it had violated policies at owner Tribune) in recent months by the L.A. Times and Pasadena Star News.

In one case, the show’s anchors were comped a free night at the Ritz-Carlton hotel in Pasadena, where the show held a live broadcast the next morning; in another, anchor Michaela Pereira received furniture as part of a home makeover segment.

Name change would seem to allow the broadcast to avoid some of that criticism, de-emphasizing the telecast’s news content in its title.

“In theory, the show is a hybrid,” said KTLA news director Jeff Wald. “It’s a combination of entertainment and news. We think the name change will help distinguish us from the competition.”

John Hensley will take over as exec producer of “KTLA Morning Show,” moving over from the station’s marketing department, where he served as on-air manager.

Current “KTLA Morning News” exec producer Rich Goldner will move on to the station’s 10 p.m. “Prime News” telecast as exec producer. He replaces Gerald Ruben, who’s been bumped to the role of executive producer, special projects.

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