BARCELONA — Roger Huguet has been appointed CEO of Promofilm U.S., the Stateside arm of Spanish TV giant Imagina.

Huguet replaces Luis Fernandez, who was tapped last week as prexy of Spanish pubcaster RTVE.

Formed through the merger of production services provider and rights trader Mediapro and leading TV production company Arbol, Imagina is a powerhouse in the Spain television market. It also holds a controlling stake in new broadcaster La Sexta.

Promofilm specializes in producing entertainment content for the Spanish-speaking market in the U.S. and Latin-America. It has offices in both Los Angeles and Miami.

Huguet was formerly CEO at Imagina’s other U.S.-based company Media World.

“Our main objective is to consolidate the excellent work done by Promofilm during the past years and, along with Media World, find synergies between both groups to become the number one independent audiovisual production company in the Hispanic market,” Huguet told Variety.

“Our expansion in the American (English-speaking) market is also one of our top priorities. We are already producing more than 200 hours of high definition content with Media World for Rainbow Media, and Promofilm is working on several projects at this moment,” he added.

Outside Spain, Promofilm has a large production operation in Argentina, and other offices in Brazil, Venezuela, Mexico and Colombia.