‘Heroes’ hot for Peacock

Morning Ratings Flash - Rick Kissell

NBC’s “Heroes” delivered series-best ratings Monday night, dominating its broadcast competition in the night’s middle hour and helping the Peacock finish neck and neck with CBS among adults 18-49. ESPN, however, was expected to win Monday in most key measures with its New York Giants-Dallas Cowboys contest on “Monday Night Football.”

According to preliminary nationals from Nielsen, “Heroes” (6.2 rating/15 share in adults 18-49, 14.3 million viewers overall) was up nearly 10% week to week to log the highest regular-slot 18-49 score for a first-year drama in the past two seasons. It was up a big 55% over NBC’s non-sports average in the timeslot last season.

Also for NBC, “Deal or No Deal” again won the 8 o’clock hour (4.4/12 in 18-49, 15.5 million viewers overall), while at 10, “Studio 60 on the Sunset Strip” (3.2/8 in 18-49, 7.7 million viewers overall) fumbled away more than 40% of its “Heroes” lead-in.

CBS was paced by “CSI: Miami” (5.9/15 in 18-49, 17.5 million viewers overall), which was up week to week and easily defeated both “Studio 60” and ABC’s “What About Brian” (2.7/7 in 18-49, 6.0 million viewers overall), with the latter dipping after a solid week-two score a week earlier.

News wasn’t too good for first-year CBS comedy “The Class” (2.9/8 in 18-49, 8.1 million viewers overall), which was down week to week even though lead-in “How I Met Your Mother” (3.6/10 in 18-49, 9.8 million viewers overall) was on the rise. “Two and a Half Men” (4.7/11 in 18-49, 15.1 million viewers overall) and “Old Christine” (3.9/9 in 18-49, 12.1 million viewers overall) were also below par opposite the rising “Heroes.”

Fox’s “Prison Break” was on the low side with its return following a two-week break (3.2/9 in 18-49, 8.5 million viewers overall), and “Justice” (2.0/5 in 18-49, 6.2 million viewers overall) retained about the same percentage of its lead-in as former slot occupant “Vanished.”

ABC’s “The Bachelor: Rome” (3.2/8 in 18-49, 7.7 million viewers overall) held steady at 8, even with lead-in “Wife Swap” in repeat (2.8/7 in 18-49, 7.4 million viewers overall).

Preliminary 18-49 averages for the night: NBC, 4.6/12; CBS, 4.5/11; ABC, 2.9/7; Fox, 2.6/7; CW, 1.2/3.

In total viewers: CBS, 13.3 million; NBC, 12.5 million; Fox, 7.3 million; ABC, 7.2 million; CW, 2.8 million.

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