BEIJING — News Corp. subsidiary Star TV has appointed former Microsoft China chief Jack Gao as topper of Star China and head of the media group’s Beijing office.
Gao will be based in Beijing and will oversee Star’s business interests in China, including the development of strategic and business directions, while also overseeing Star China’s day-to-day operations, the group said in a statement.
He has been made veep of News Corp. and will be chief representative at News Corp.’s Beijing office.
Star broadcasts 60-plus television services in nine languages to more than 300 million viewers across 53 Asian countries.
Gao officially joins Star in November, reporting to Star CEO Michelle Guthrie.
“With China poised for sustained and strong economic growth in the years ahead, a tremendous number of opportunities for dynamic and progressive companies such as Star and News Corp. will continue to open up,” Gao said.
Before he joined Star, he spent three years as veep of Apac Emerging Geography for Autodesk. Before that, he was general partner of Walden Intl., a leading venture capital firm in the U.S.
From 1999 to 2002, he was president/general manager of Microsoft China.