HONG KONG — Galaxy Satellite’s paybox is trying on a new name — TVB Pay Vision — after a slew of other branding attempts and slow starts.
Originally Galaxy Satellite Broadcasts, the company became exTV in 2002 when U.S. satellite operator Intelsat bought a 51% stake. When Intelsat pulled out last year, management at Television Broadcasts (TVB), which owns 49% of the company, renamed it Supersun. Hong Kong’s Enjoy Profits, a wholly owned subsidiary of See Corp., holds 51%.
The name TVB Pay Vision comes after Galaxy recently linked up with telco providers PCCW and Hutchison Global Communications to help overcome networking woes.
The service has more than 40 channels, including eight Chinese channels provided by Television Broadcasts, Hong Kong’s dominant free-to-air broadcaster.
It also has a bundled package with HGC, and its service will be available on PCCW’s Now Broadband TV.
In other TV news, the Disney Channel will be available on three new digital platforms in Korea by April.
The channel launched on CJ CableNet’s Hello D in January and Qrix Communication’s Big Box TV this month. It will debut on C&M in April.