LONDON — Reality format giant Endemol has clinched its first deals in Hong Kong and parts of mainland China.
Worldwide licensing arm Endemol Intl. has sold more than 50 episodes of “Deal or No Deal” to run weekly from October on Television Broadcasts (TVB).
It has also sold 60 episodes of gamer “1 vs. 100,” which pits one contestant against 100 others for a chance to win up to $1 million, to Asia Television (ATV). It will hit screens at the end of September, initially as weekly specials and then as daily shows.
Both free-to-air channels can be seen in the southern Chinese provinces of Guangdong and Guangxi as well as Hong Kong.
Launched in the U.S. and the U.K. at the end of 2005, “Deal or No Deal” is one of Endemol’s biggest hits, selling to more than 45 territories. “1 vs. 100” has sold to more than 11 countries including NBC in the U.S. and the U.K.’s BBC.
— Melanie Goodfellow