Distraction looks to Asian markets

Continent the next big step in Distributor's global strategy

HOLLYWOOD — Canada’s Distraction, a distributor that specializes in formats like “Love Bugs” and “Hollywood Connection,” has placed its catalog with Ian Hogg and Mei Yee Ng of Singapore-based Theatre Red to develop business in that territory as well as in Hong Kong, Malaysia, Indonesia, Thailand and India.

As emerging markets with a growing interest in international products, Asia was the next big step in Distraction’s global strategy.

Established in 2003, Theatre Red works with broadcasters including CNBC, Granada and Sony TV to provide content and brand extensions.

“The Distraction catalog represents a wealth of new formats and, as a production outfit, we are looking forward to exploiting the added benefit of producing a few of the formats ourselves,” Hogg said.