World Wrestling Entertainment has inked a deal with Comcast to create a subscription video-on-demand service.
Set to launch in August, service will feature shows of the last 20 years from the WWE archives, as well as original content currently in development. Initially, users will receive 20 hours of programming within the first week of their subscription, which will increase to 40 hours by the end of the month.
Comcast is typically a provider of free on-demand content, but WWE execs are confident that the service will work as a subscription package, said Peter Clifford, WWE’s veep for distribution and affiliate marketing. Subscribers will pay between $7 and $10. The only other on-demand subscription service on Comcast is Howard Stern’s.
“WWE 24/7 On Demand” is also distributed by Cox Communications, Insight, Rogers Communications and RCN.