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B’caster revs match ratings fortune

Nine Network wins in ad rev, but lost in market share

Aussie free-to-air broadcasters’ ad revenue for the end of 2005 closely reflected last year’s ratings fortunes, with the Nine Network winning out overall but losing market share while the Seven Network increased its ad revs.

The figures for the six months to Dec. 31, released by accounting firm KPMG, show the Nine Network is down 5.3% to A$534.8 million ($403.2 million, 36.3% market share), Network Ten was off 3.6% to $343.3 million (30.9% market share) while Seven was up 4.5% to $365.7 million (32.9% market share).

Seven had a strong ratings year in 2005 on the back of hit Stateside imports “Desperate Housewives” and “Lost,” but could not knock Nine off its position as top rating station, a position it has held for years.

Surprisingly, overall metropolitan TV ad spend was down 1.8% to $1.1 million, only the second fall in a decade.

All three webs have talked of an advertising downturn in recent months, warning that 2004’s figures could not be replicated due to a softer ad market and the absence of federal election and Olympic Games ad spend.

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