Azteca America sets up in Big Easy

Net launches station in New Orleans

HOLLYWOOD — Azteca America, the U.S. network of No. 2 Mexican web TV Azteca, is launching the first Hispanic over-the-air TV station in New Orleans with a special news report on Hurricane Katrina and the post-disaster influx of Hispanic immigrants in New Orleans.

A demographic shift in the wake of the hurricane has created a demand for Spanish-language media. Hispanic immigration has more than doubled following the hurricane, with many newcomers engaged in the construction trade. These worker and their families have become part of the future demo of New Orleans.

“As a new media outlet, and the only over-the-air Spanish-language television station in the market, we will help create jobs and economic opportunities in this market that did not exist before the hurricane,” said Terry Crosby, chairman and CEO of Azteca America’s largest affil group, Una Vez Más. “We believe in the future of New Orleans; despite Katrina we are willing to invest in the market for the benefit of the Hispanic community and the community at large.”

WTNO was a home shopping network that was destroyed by the hurricane. Una Vez Mas bought it and restored it as an Azteca America affil.

“Katrina and the Hispanic impact” will air from Aug. 28-Sept. 1 at 6.30 pm and 11:00 pm.

More TV

  • ROSEANNE - "Netflix & Pill" -

    'Roseanne': What's Next for ABC's Spinoff

    HOLLYWOOD — Azteca America, the U.S. network of No. 2 Mexican web TV Azteca, is launching the first Hispanic over-the-air TV station in New Orleans with a special news report on Hurricane Katrina and the post-disaster influx of Hispanic immigrants in New Orleans. A demographic shift in the wake of the hurricane has created a […]

  • D'Arcy Carden The Good Place

    Emmys: Will Critical Darlings Like 'The Good Place' and 'Killing Eve' Find a Foothold?

    HOLLYWOOD — Azteca America, the U.S. network of No. 2 Mexican web TV Azteca, is launching the first Hispanic over-the-air TV station in New Orleans with a special news report on Hurricane Katrina and the post-disaster influx of Hispanic immigrants in New Orleans. A demographic shift in the wake of the hurricane has created a […]

  • ROSEANNE - "Netflix & Pill" -

    The 'Roseanne' Spinoff Can't Escape Roseanne (Column)

    HOLLYWOOD — Azteca America, the U.S. network of No. 2 Mexican web TV Azteca, is launching the first Hispanic over-the-air TV station in New Orleans with a special news report on Hurricane Katrina and the post-disaster influx of Hispanic immigrants in New Orleans. A demographic shift in the wake of the hurricane has created a […]

  • Lagardere Studios' Imagissime Unveils New Documentaries

    Lagardere Studios' Imagissime Unveils New Slate of Documentaries (EXCLUSIVE)

    HOLLYWOOD — Azteca America, the U.S. network of No. 2 Mexican web TV Azteca, is launching the first Hispanic over-the-air TV station in New Orleans with a special news report on Hurricane Katrina and the post-disaster influx of Hispanic immigrants in New Orleans. A demographic shift in the wake of the hurricane has created a […]

  • Laura Ingraham

    Laura Ingraham Is Under Madison Ave.'s Microscope Again

    HOLLYWOOD — Azteca America, the U.S. network of No. 2 Mexican web TV Azteca, is launching the first Hispanic over-the-air TV station in New Orleans with a special news report on Hurricane Katrina and the post-disaster influx of Hispanic immigrants in New Orleans. A demographic shift in the wake of the hurricane has created a […]

  • One Day At A Time, Vida

    How 'Vida' and 'One Day at a Time' Make the Political Personal (Column)

    HOLLYWOOD — Azteca America, the U.S. network of No. 2 Mexican web TV Azteca, is launching the first Hispanic over-the-air TV station in New Orleans with a special news report on Hurricane Katrina and the post-disaster influx of Hispanic immigrants in New Orleans. A demographic shift in the wake of the hurricane has created a […]

More From Our Brands

Access exclusive content