Sunday’s “Night at the Museum” premiere was literally a night at the museum.
The pic’s screening at the Natural History Museum’s LeFrak Theater was followed by a lavish party, after which 100 kids plus their parents had a sleep-over in sleeping bags on cots positioned beneath the 94-foot-long blue whale that hovers above the Hall of Ocean Life.
Fox marketing co-topper Jim Gianopulos said the film’s setting at the museum, plus so many filmmakers being from Gotham, made the venue a natural for the preem. (Gianopulos himself was on a school trip to the museum the day President John F. Kennedy was assassinated.)
Besides being fun for the kids, the studio’s splurge on the preem was a big hit with director Shawn Levy.
“This is what you dream of in film school,” he said. “First you want to make a film; then you want to make a film for money; and then you want to make a film with a big fat premiere.”