London may still be considered a logistically and bureaucratically difficult location to film, but the U.K. Film Council-backed Film London promotional agency is doing all it can to reverse negative perceptions and finesse filming in England’s capital city.

At a March 15 bash at One Whitehall Place, David Puttnam, chair of the Film London executive task force, and Shabir Hussain, Metropolitan Police commander, unveiled London’s first dedicated police filming unit.

At the central London reception, the sergeant and constable who constitute the new Metropolitan Police Filming Unit rubbed shoulders with thesps Bob Hoskins and Emma Thompson and industry honchos, including Eric Fellner.

But the two celluloid coppers were quick to reassure attendees that their dedication to the job will not be un-seated by bouts of star-gazing on set. “We are not there to mix with the Hollywood stars,” said Sgt. Andy Clark (save, natch, for parties like this one).

“Our job is to facilitate filming, keep disruption to a minimum and reassure the public when actors are

being filmed in crime or accident sequences, wielding weapons or walking down a street naked.”