HOLLYWOOD — Only a few yards away from Universal Studios Hollywood, the U Sheraton ballroom was filled March 16 with talk of a billion-dollar movie studio-based theme park, but this one was on the drawing boards and based thousands of miles away.

Film Korea event packed with visiting Korean film stars, filmmakers, distributors and key industry execs was hosted by the cities of Seoul and Kyungido, Korea Daily newspaper and Universal Studios and designed to “raise awareness of Korean culture.”

Korean-American comic Bobby Lee tried hard to distract the crowd. But while a few like Sony’s Gareth Wigan and Terrance Chang laughed at his culture clash bits (“You ask an American teen-age girl what her Asian tattoo actually means and she replies with a hopeful look: ‘Happiness?'”), English-language-only attendees had to have the jokes explained.