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HOLLYWOOD — Premieres are always something of a pep rally, but in the case of McG‘s inspirational sports drama “We Are Marshall,” the rally was real.

After Thursday’s screening of the pic at Grauman’s Chinese, Warner Bros. held a tailgate party in the parking lot adjacent to the theater.

Pic, toplining Matthew McConaughey and Matthew Fox, tells the true story of how Marshall U. in Huntington, W.Va., built up its football program after a plane crash killed nearly the entire football team and most of the coaching staff.

Ushers and Warner staffers wore the same Marshall football jerseys used in the movie, while fast-food joints including In-n-Out burger and Pizza Hut set up trucks to dish out the eats.

The night before the L.A. event, Warner’s bowed the movie in Huntington, where it played on nearly every screen in town. Proceeds from the benefit screening will go toward restoring the town’s oldest theater.