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Will Smith will be popping up all over India’s TV screens next week.

Thesp, who arrives in the country Sunday, is due to launch Sony Entertainment Television’s new movie satellite channel, Pix, on Feb. 23; appear as Sony’s guest on skein “Indian Idol” the next day; and present awards at the 51st Filmfare Awards ceremony, India’s oldest and most prestigious film awards, on Feb. 25.

Pix will draw on the Sony Pictures library, which includes Columbia and MGM titles. Hollywood movie channel is the fourth to beam to India, competing against Viacom’s HBO, Star Network’s Star Movies and Indian broadcaster Zee Telefilm’s English-language channel Zee Studio.