HOLLYWOOD — A mini-series revolving around drug lords, plastic surgery and youth culture is causing a stir in Colombia and pumping ratings for Caracol TV.
The provocatively named “Sin tetas no hay paraiso” (Without Tits, There is No Paradise) follows a young girl who struggles to save for a boob job so that she can attract a wealthy drug dealer and escape poverty.
Skein is penned by investigative journalist Gustavo Bolivar and is based on his eponymous debut novel.
It highlights a growing social trend in Colombia, where 280,000 cosmetic surgeries are performed per year, the highest in the region.
Bolivar maintains that many women go under the knife to woo drug traffickers, who are imposing their sense of femme aesthetics on their girlfriends.
“These drug dealers use and discard women, they have no respect for them,” says Bolivar. “It’s a cautionary tale and kids could learn from it.”
And many are tuning in.
The 26-episode series airs Monday to Friday at 9:40 p.m. It debuted Aug. 16 with a 26.8 rating and a 40% share.Ratings spiked 25% for Caracol TV compared to the same time slot the previous week.
Ratings monitor Ibope reports that the skein has prompted a 7% increase in the number of TVs turned on during that time. It’s the first a mini has unspooled on local TV for many years where 20 to 25 telenovelas air each day.