The usual suspects dominated the primetime ratings action last week, with Fox and CBS splitting key demos and NBC the most improved net.
That left ABC out in the cold, well behind the pack during a frame that saw a disastrous start for its new unscripted talent show, “The One: Making a Music Star.”
Overall for the July 17-23 frame, according to Nielsen, “So You Think You Can Dance” and “Hell’s Kitchen” led Fox to its fifth straight victory in adults 18-49 with a 2.4 rating/8 share. Net was followed by CBS and NBC (both at 2.1/7), with fourth-place ABC (1.5/5) barely ahead of Univision (1.3/4).
CBS, with solid deliveries from “Big Brother” and its crime drama repeats, was back on top in adults 25-54 (2.6/8) and is a narrow leader for the summer in this demo over NBC and Fox. The Eye also had it as usual in total viewers, with its 7.1 million topping NBC’s 6.3 million.
It was a competitive battle on Wednesday when the performance editions of summer’s top two shows went head-to-head.
From 8 to 10, “So You Think You Can Dance” on Fox topped NBC’s “America’s Got Talent” in 18-49 (3.5/11 to 3.1/10), 25-54 (3.6/10 to 3.5/10) and persons 12-34 (3.3/12 to 2.5/9), but the Peacock entry prevailed in most male demos as well as total viewers (9.92m vs. 8.55m).
Fox submitted “Dance’s” Wednesday show to Nielsen as two hours, and the 9 o’clock seg ranked as the week’s top telecast in 18-49 (3.8/11).
Also for Fox, “Hell’s Kitchen” continues to perform well (3.5/10 in 18-49, 7.19m), crushing NBC’s competing unscripted skein “Treasure Hunters” (1.9/5, 4.76m).
Peacock got a boost from Sunday’s airing of the “Miss Universe Pageant” (3.2/9 in 18-49, 9.65m), which easily led its timeslot and was on par with the prior year’s demo perf (on a Monday) and up a bit in total viewers.
NBC (and Universal) tried to drum up interest in this week’s theatrical retelling of “Miami Vice” with a repeat of the 1984 series pilot of the Don Johnson skein, but it drew fewer than 4 million viewers on Saturday.
At CBS, “Rock Star: Supernova” (2.8/8 in 18-49, 5.93m) was up on Tuesday, building in ratings on its lead-in from “Big Brother” (2.6/8, 6.89m). Latter skein won two of its three nights, on par with its prior week’s averages.
In overall total viewers, the Eye claimed the week’s top program with Monday’s repeat of “CSI: Miami” (11.18 million).
ABC had perhaps the biggest story of the week, though (Daily Variety, July 20), with the minuscule numbers Tuesday for “The One” (1.1/3, 3.08m) — the lowest-rated reality premiere on record for one of the major nets. The Alphabet had a miserable week all around, failing to place a single telecast among the top 20 programs in 18-49.
USA again led the basic-cable pack in adults 18-49 (1.0/4), with three of the week’s top four primetime telecasts in the demo: Monday’s “WWE Raw” (2.1/6, 5.26 million viewers overall) and Friday’s combo of “Psych” (1.6/5, 4.69m) and “Monk” (1.5/5, 5.09m).
TNT’s “The Closer” was close behind in the demo (1.4/4) and was cable’s top show for the week in total viewers (5.7 million).
It was a good week for Bravo’s “Project Runway” (1.4/4 in 18-49, 2.58m), which grew from its season premiere of a week earlier and cracked the cable top 10 for the frame in both 18-49 and 18-34. Show may have benefited from airing the previous week’s seg Monday on NBC.
Sci Fi drama “Eureka” opened to record numbers for the net on Tuesday (1.3/4 in 18-49, 4.05m), topping FX’s “Rescue Me” (1.2/4, 2.57m) and the season premiere of ESPN’s boxing skein “The Contender” (0.6/2, 1.23m).
Disney Channel scored with original movie “Read It and Weep” (0.9/3 in 18-49, 5.41m), starring sisters Kay and Danielle Panabaker. Pic did a 33 share in female teens and was cable’s most-watched program on Friday, combining with a marathon of “Hannah Montana” to give the cabler its highest-rated day ever (2.47 million viewers overall, including 2.25 million tweens 9-14).
ABC Family did OK Sunday with half-angel, half-man movie “Fallen” (0.9/3 in 18-49, 2.55m), which saw the best male numbers for an original pic on the cabler in 18 months.