Iris Knobloch has been named prexy-general manager of Warner Bros. France — a newly created post — and will oversee all of the studio’s businesses in that country.
Knobloch, who has spent more than 10 years at Warner Bros. and Time Warner, will now take charge of theatrical production and distribution, television distribution, homevideo, consumer products, online and emerging distribution technologies.
The appointment was announced Thursday by Warner Bros. chairman-CEO Barry Meyer, president-chief operating officer Alan Horn and exec VP for international Richard Fox.
Knobloch will work closely with the managers of Warner Bros. France’s business units: Francis Boespflug (theatrical), Philippe Bastard de Crisnay (homevid), Michel LeCourt (television) and Karen Benattasse (consumer products) — to achieve country-specific and companywide goals.
Similar moves to put all the studio’s businesses under one exec in each key territory have already been made in the U.K., where Josh Berger has oversight, and in Japan, where Bill Ireton is in charge.
Knobloch will report through Fox to Meyer and Horn starting July 1.
“This alignment of our businesses in France will help us to fully exploit every opportunity for cross-promotion and increase our cross-company initiatives,” Horn said.
Prior to rejoining Warner Bros., Knobloch served as senior VP, international relations and strategic policy in Europe for parent company Time Warner.
Knobloch, who is of German nationality, is licensed to practice law in Germany, New York and California.