Time Warner Cable has renewed its carriage deal with Viacom’s MTV Networks, guaranteeing that its 13.5 million subscribers will continue to receive such popular services as MTV, Nickelodeon, Comedy Central, VH1, TV Land, Spike TV, BET and CMT.
In addition to these nets, TW Cable has also agreed to take such newer channels as MTV World and Logo and make room for all the free-on-demand and broadband content offered by the major program services owned by Viacom.
Logo, the network aimed at gay viewers, will get expanded distribution on TW Cable, which will also make room for music-saturated high-def net MHD. Nicole Browning, president of affiliate sales and marketing for MTV Networks, called these “highly targeted multiplatform brands” serving “devoted niche audiences.”
Fred Dressler, exec VP of programming for TW Cable, said the renewal allows him “to offer customers additional, diverse programming choices and align channel lineups, especially among those systems we recently acquired from Adelphia and Comcast.”
Viacom will allow TW Cable to use MTV programming in its new applications such as “Quick Clips” and “Start-Over.”
“Quick Clips” service, according to TW Cable, “allows viewers to easily access shortform video content, including content provided for the Internet, on their television sets.”
“Start-Over” permits TW cable customers to go back to the beginning of a program even if they didn’t tune in until the show is about to end. No TiVos or digital video recorders are required.
Both TW Cable and MTV Nets plan to create more interactive voting and polling such as those used regularly in the series “Degrassi: The Next Generation,” now in its sixth season on Nickelodeon spinoff the N.