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Tribeca gets real at NBC

Film fest cues reality skein

Robert De Niro and Jane Rosenthal’s Tribeca Films is getting into the reality TV business, teaming with R.J. Cutler (“Black. White.”) for a nonscripted project set up at NBC.

Tribeca’s first foray into reality TV is also Cutler’s first project for the Peacock. Tribeca and Cutler’s Actual Reality shingle will co-produce, with Cutler and Rosenthal serving as exec producers.

All parties involved are keeping a tight lid on the particulars of the show, which has been given a put pilot commitment. The fear is that confirming the concept would allow another network to attempt its own knock-off version.

“It’s a very simple idea… a simple concept,” Cutler said, explaining the reason for the secrecy. “Amazingly, nobody’s ever done it before.”

Cutler did say the show won’t be a competition-based skein a la “Survivor.” Cutler’s documentary background — his credits include the Oscar-nommed “The War Room” and the Emmy-winning “American High” — suggests the project will be more observational in nature.

Rosenthal first hatched the idea for the project, then teamed with Cutler to develop the concept and sell it to NBC with CAA, which reps them both.

Work on the pilot is expected to start soon, with Cutler’s L.A.-based Actual Reality as the base of production.

In addition to “Black. White.,” Cutler’s current projects include FX’s “30 Days,” the Dave Ramsey financial project for CBS and a James Carville/Mary Matalin skein at Lifetime.