The architect of Lifetime’s original-movie strategy, which has kept the net in the cabler top 10 for primetime, has resigned.
Trevor Walton spent the last five years as senior VP of original movies. Susanne Daniels, the femme web’s prexy of entertainment for the last nine months will appoint a successor, but in the interim, VP of original movies Libby Beers will run the department.
Lifetime schedules more original movies than any other network, broadcast or cable, slotting a fresh made-for every Monday night. But most of the 52 titles are low-budget movies, the bulk of them shot in Canada for about $2 million each.
Walton focused on the dozen or so heavily promoted showcase pics each year that cost up to $4.5 million apiece and featured well-known actors like Kim Basinger, Mira Sorvino, Diane Keaton, Judy Davis and Kathy Bates. These movies consistently harvested more than 1 million young-adult women in their premiere runs.
Walton has not announced his next job. In a statement, Lifetime praised his “enormous contributions.” Walton, also in a statement, saluted “an incredibly gifted staff to whom I will always remain indebted.”