Star pumps Harrah’s casino bid

Conglom bid to build Singapore's first casino

SINGAPORE — Harrah’s has beefed up its bid to create the Caesars Singapore casino complex by joining forces with News Corp.’s Asian satcaster Star, which will provide entertainment.

The subsidiary of Harrah’s Entertainment together with Keppel Land are bidding to create the multimillion-dollar integrated resort at Marina Bay, including Singapore’s first casino.

Harrah’s goal is to target clients from Greater China and India via Star’s significant media presence there.

Two weeks ago Harrah’s and Keppel announced that James Cameron had signed on as executive producer of iPort — a 16-story, 1 million-square-foot entertainment experience.

Star will work with Caesars Singapore to create entertainment attractions based on their media brands and assets. Star will also have year-round access to live entertainment and events hosted by Caesars Singapore.

Star, Harrah’s and Keppel will create a state-of-the-art broadcast studio and a Channel (V) club based on the music web, a Star-branded attraction within the iPort, and will integrate broadcast capabilities into all of the live-entertainment venues. The broadcast studio will be the home of Star in Singapore, and Caesars Singapore will provide outdoor viewing space so visitors can watch their favorite shows broadcast live.

“Our agreement with Star is another significant step toward the creation of a compelling entertainment destination at Singapore’s Marina Bay,” said Richard Mirman, senior VP of business development for Harrah’s. “We believe having a powerful media partner will help drive tourism and build awareness for the integrated resort throughout Asia and specifically the countries of China and India.”