Singapore gets all loved up

'Love Airways' skein allows viewers to interact

SINGAPORE — As Asian neighbor Bangkok strives to clean up its image, Singapore is getting sexier.

Helping to spread the love is the charismatic Dr. Wei Siang Yu, aka Dr. Love, who in September hit latenight TV screens with Singapore’s first sex education/entertainment show “Love Airways.”

The 13-parter on Chinese-lingo Channel U allowed viewers to interact via the Internet and mobile phones, and even organized singles parties and holidays. “This is where the media converges to play an important part in sexual-health public education,” Wei says.

Wei’s efforts come as Singapore’s leaders continue to urge the affluent state’s population of four million people to reverse the reproductive slowdown.

The fertility rate fell to a low of 1.37 per woman in 2002, well below the rate of 2.1 a woman that demographers say is necessary to replenish the population.

Wei has taken the government’s message to heart.

On Valentines Day, he sent Vespa-riding “sexual health investigators” across the island state to conduct a year-long sex survey.

“I think it is about time we have Singaporeans talk face to face to us about the quality of their romance and sexual well-being rather than just relying on an Internet sex survey,” he says.

Wei also plans a midnight yakker featuring tutorials to rekindle passion and encourage couples to have more children that will bow in the second quarter of this year. 

This will be followed in the fall by “Dr. Love Superbaby Making Show” in which couples will compete to be the first to conceive. 

Wei says he does not foresee any conflict with the island’s strict censorship laws.

Meanwhile, others have jumped on the government-sanctioned dating initiative, Romancing Singapore.

English-language Channel 5 bowed dating show “A Light Affair” on Feb. 14.

Sponsored by Coca-Cola Light, in conjunction with media agency Mediaedge:cia, the show combines speed dating with dating advice.

Singapore scored an Asian first by attracting the Crazy Horse Paris “L’Art du Nu” (Art of the Nude) show to Clarke Quay.

“A number of Asian cities were competing for the rights to open a Crazy Horse Paris cabaret,” says Goh Min Yen, managing director of the Eng Wah Organization entertainment company and cinema chain. “This will give visitors to Singapore more nighttime entertainment options and encourage them to extend their stay.”

(AFP contributed to this report.)