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Primetime guy for CW

Roberts named exec VP of current programming

Nascent netlet the CW has announced its first programming exec under entertainment topper Dawn Ostroff, with Michael Roberts named exec VP of current programming.

He’ll oversee the ongoing production of dramas and comedies for the web. Roberts segues from the WB, where he’s held the same job and title since February 2005.

Roberts will report to Ostroff, who made the announcement Wednesday.

“He’ll be charged with overseeing our primetime lineup of high-quality, established hits while maintaining strong relationships in the creative community,” Ostroff said.

Shows that will fall under Roberts’ domain include “Everybody Hates Chris,” “Smallville” and every other scripted show that makes the cut onto the CW’s first fall schedule.

Roberts has headed up the WB’s current department since July 2004, when he was first made senior VP of current programming.

Prior to the Frog, Roberts spent 10 years at Walt Disney Pictures, moving up to senior VP of production. He has also done stints at Paramount Pictures and Weintraub Entertainment Group and worked on features such as “Simon Birch,” “Beverly Hills Cop II,” “Children of a Lesser God” and “Top Gun.”

As the May upfronts creep closer, the CW plans to announce more of its programming team in the coming weeks.

(Denise Martin contributed to this report.)

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